Tag Archives: Marketing

Marketing: Restaurants 101 – Step Four (Making contact)
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Last week we talked about the personality of chefs. This week we’re going to talk about how to make that first contact with them. Step Four – Make Contact You have your hit list, you know the names and back story of your chef, your products are in the right price range. It’s time to … Read the Rest

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Marketing: Restaurants 101 – Step Three (understanding chefs)
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Today, we’re continuing the Marketing to Restaurants series. If you are just joining us, you can read the other two posts: Preparing a hit list Comparing menu, products and pricing Step Three: Understanding Chefs This is an absolute must for farmers. Many of us farmers are not naturally out-going people-pleasing type people. Yes, that is … Read the Rest

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Marketing: Restaurants 101 – Step Two (Menu/pricing)
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Last week, we created a hit list with all the restaurants in your area.  This week, we are going to look at that list and see which restaurants will look at your product. Step Two – Compare products and pricing.Cost is a big deal to restaurants (and all the rest of us) especially in this … Read the Rest

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Marketing: Restaurants 101 – Step One
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As you have seen from our posts, this week was Chef appreciation week on Polyface. We love our restaurant and retail accounts. The tricky part is getting one as your customer. How do you get a restaurant account? This is a several part process.  First you have to find the right place for your products. … Read the Rest

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Marketing: Never apologize for your price
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Never Ever Apologize for your Price! I don’t know if I would classify this as Rule #1 in marketing, but it is extremely close the top of my list. This is one of my biggest pet peeves when I’m training for marketing.  A customer will say, “Your food is too expensive. I can’t afford that.” … Read the Rest

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Marketing: Know your target
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Let’s talk for a moment about our audience.  A big mistake that farmers make when it comes to selling their products is not knowing “who” they are selling to. For example: If you are an artisanal cheese maker trying to sell your cheese, the parking lot of a dollar/super store would be a bad market … Read the Rest

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