HandPicked Nation Wants to Reveal 13 Food Folks to you!

handpickednation-indiegogoIn an age when we are bombarded by celebrity antics in the news, yet increasingly disconnected from our farmers and food supply, thank goodness for the brilliant folks over at HandPicked Nation. Founders Staci Strauss and Craig McCord recently launched a campaign on the crowdfunding platform Indiegogo to bring meaningful stories of farmers and food to the masses.

My favorite line in their launch video?

“The only way we can get better quality food to everyone is to mainstream the idea. How do you mainstream the idea? You educate people. And how do you educate people? One way is to show them entertaining videos.”



Their genius idea is to raise funds to help produce 13 new HandPicked Stories all about the people who feed us.

And they need our help! Here are the campaign details and ways you can support their efforts to get these noteworthy food stories to the masses:

  • The campaign runs through Friday May 10, 2013, 11:59PM (PT)
  • There are several donation levels available, starting as low as $10 – and you get awesome swag as a THANK YOU for your donation!
  • They are focusing these first 13 stories in and around the New England region, primarily in the Hudson Valley
  • Producing these 13 short films will be beneficial to everyone involved:
    • The folks involved in the handcrafted, small-batch way of producing food will have their story told in an educating and entertaining short film
    • An audience, hungry to know more about real food, will receive valuable information in an entertaining, easy-to-digest way
    • HandPickedNation.com will be able to build more engaging, relevant content to share





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About Brie Aronson

Brie Aronson came to Polyface from southern California. During college, she was diagnosed with food allergies and had to begin asking about the source of every single thing she put in her mouth. This led to an interest in all things food and she sought out a way to learn how it can be produced ethically and sustainably. Her desire is to help people shift their focus from counting calories, being intimidated by their kitchens, and being disconnected from the land to one that experiences the life-giving enjoyment of food. Having completed the internship in summer 2010, she now assists with the buying clubs and sales building, leads school tours of the farm, and will be the summer 2012 farm cook.

3 Responses to HandPicked Nation Wants to Reveal 13 Food Folks to you!

  1. Savannah says:

    Love it! If a picture is worth 1,00 words, then a video is surely worth 10,000;) And I think I saw a little clip of you – next to a particular wood pile? 😉

  2. William Quilhot says:

    Hi Brie
    I just read “Folks this ain’t normal” Never heard or read about Mr Salatin prior to this book. Yes I live in Arkansas and we don’t get out very much. I did pass through your lovely valley in Virginia about three years ago. I would of dropped by the farm if I had only known. Please share my greetings with the whole farm. I respect the work you are doing.

  3. Elizabeth Moon Gabet says:

    Hi Brie,
    Thank you once again for such great information. What an informative site which led me to some others as well. I appreciate all that you do and let us know about!