Monthly Archives: April 2011

Marketing: Know your target
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Let’s talk for a moment about our audience.  A big mistake that farmers make when it comes to selling their products is not knowing “who” they are selling to. For example: If you are an artisanal cheese maker trying to sell your cheese, the parking lot of a dollar/super store would be a bad market … Read the Rest

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A Day In My Life
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I thought it would be fun to post about a day’s events working here at the farm. I often get asked what a typical work day is like at Polyface, but in all honesty, there is no “typical” day. Every day is so unique!. Everyone works in many fields of expertise, so we all get … Read the Rest

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Garden goodies and pasta from Rome
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  Onions I am absolutely in  love with springtime in Virginia. Wow! Does it get any better than this? I can hardly keep my eyes on the road when I run out to do an errand. It’s so beautiful. Everything is blooming, turning our world green. I must extend a big thanks to John and … Read the Rest

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In the Garden
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This morning I picked radishes from the garden and will spend most of the day weeding between our lettuce greens. We’ll be cooking for the wedding of one of our former interns this coming Saturday and it’s so fun to see much of what we’ve grown this spring going towards it. What’s popping up in your … Read the Rest

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Discussions for The Dirty Life (Question #3 and 4)
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dirty life

We are discussing The Dirty Life by Kristin Kimball. Please feel free to jump right in! Question #3 Mark and Kristin start a farm that aims to provide a whole diet for their year-round members.  If a farm in your area did the same thing, would you become a member?  How would it change the … Read the Rest

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Baby calf
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On our farm this week we’ve been bottle feeding a baby calf who was rejected by her mother. She’s a sweet little girl, but all bones. When my husband found her, she was curled up in the field the herd had just left. She stayed behind because she was too weak to go to the … Read the Rest

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First Things First (Marketing Grassfed Products Profitably)
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Sheri Salatin

Carolyn Nation and Sheri Salatin at the Stockman Marketing School in MS A little over a month ago, I had the opportunity to speak at the Marketing School with Allan and Carolyn Nation and Joel Salatin. While there, I got a copy of Carolyn’s new book, Marketing Grassfed Products Profitably. So far it has been … Read the Rest

Posted in Marketing Grassfed Products Profitably, Sheri | 4 Comments

Just For Fun…
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Here at Polyface, many hands are needed to make the farm successful. From the Salatin family to apprentices & interns to sub-contractors & employees, every member plays a specific and unique role. We all work hard together and the spirit of teamwork and community is strong. The community here is special, and we all have … Read the Rest

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